I’m not a big company. I’m not a factory. I’m just a goth girl who couldn’t ignore an idea that kept me up at night.

For six months, I worked on this between two jobs. I’d come home exhausted, sit on my bed with sketches everywhere, and design when I should’ve been sleeping. There were nights I questioned everything. But I couldn’t let it go.

I’ve always felt disconnected from mass-produced things. They look nice, but they don’t feel like anything. I wanted to create something with emotion. Something darker. Something intentional.

So I started making these watches.

Each one is designed by me, with care and purpose. Nothing rushed. Nothing random. Every detail matters because this isn’t just a product to me.

This brand exists because I chose not to quit.

If you wear one, you’re not just wearing a watch.
You’re wearing something that was built from obsession, doubt, and resilience.

And that means everything to me.

— Luna